To mark the 500th anniversary of Leonardo da Vinci’s death, the client entrusted us with the creation of a digital project that would support an event of major cultural significance and tourism appeal. The goal was to develop a platform capable of promoting the event and converting traffic into ticket sales.
We handled the design and technological development of the website, building the entire project with a drive-to-commerce strategy. At the heart of the platform, we developed an intuitive and functional online ticketing section, allowing users to purchase various types of tickets with just a few clicks. The sales funnel was designed to streamline the user journey, minimizing the number of steps and maximizing efficiency through to checkout.
At the same time, TIG Media managed the digital media strategy, overseeing the digital editorial calendar and planning social and digital advertising campaigns, all aimed at promoting the event and driving ticket sales.
