Challenge
On the occasion of the celebrations marking the 500th anniversary of Leonardo da Vinci’s death, the client entrusted us with the creation of a digital project capable of supporting an event of great cultural significance and strong tourist appeal. The goal was to develop a platform able to enhance the event and convert traffic into sales.
Solution
We handled the design and technological development of the website, building the entire project with a drive-to-commerce approach. At the core of the platform, we developed an intuitive and functional online ticketing section that allows users to purchase different types of tickets in just a few clicks.
The sales funnel was designed to optimize the user journey, reducing the number of steps and maximizing efficiency all the way to checkout.
At the same time, TIG Media managed the digital media strategy, coordinating the digital editorial plan and overseeing the planning of social and digital advertising campaigns, all aimed at promoting the event and driving ticket sales.
