FACTORY
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Trentino Marketing.

Trentino Marketing is the territorial tourism marketing agency of the Autonomous Province of Trento. It operates in synergy with the local Tourism Boards and Area Agencies, ensuring an integrated and innovative approach to tourism marketing.

Services:

Communication Digital Platforms Native Application Strategy Technology

Challenge

In 2023, it turned to TIG Factory because it needed to efficiently and seamlessly manage registrations, accreditations (VIP and Press), and access control for three major national events: Festival of Economics, Festival of Sport, and Trento DOC.

Solution

TIG Factory developed for Trentino Marketing a unique, integrated, and fully cloud-based system capable of meeting all operational and strategic needs:
• Registration platform: a single system replicated for three different events, with customized management for each participant type (visitors, press, VIPs).
• Digital accreditation and real-time access control: using QR codes and mobile-friendly tools to simplify entry flows and ensure maximum security.
• Profiled and updated database: built in compliance with GDPR, providing Trentino Marketing with valuable information for future territorial marketing and tourism promotion activities.
• Advanced reporting: live monitoring of entries and post-event analysis to evaluate participation and plan future actions.
The project has been confirmed again for the three 2025 editions.