Challenge
Marga turned to TIG Factory with the goal of completely renewing its digital presence, making it more contemporary and aligned with the values of quality, reliability, and professionalism that have always distinguished the company. The main challenge was to clearly and immediately convey the dual nature of the business. Service and Contract through a strong coordinated image, a distinctive visual identity, and a high-performing website capable of achieving effective positioning on search engines.
Solution
We began with a thorough rebranding process, designing a new logo that elegantly and modernly represents Marga’s dual nature by uniting Service and Contract into a recognizable and authoritative mark.
Next, we designed and developed a completely renewed website with a clear architecture and intuitive UX, allowing users to immediately understand the two pillars of the company’s offering. The site was also optimized for SEO to improve organic ranking and online visibility.
To complete the project and ensure consistency across all touchpoints, we created the communication materials, such as brochures and the company presentation, fully aligned with the new brand identity.
To complete the project and ensure consistency across all touchpoints, we created the communication materials, such as brochures and the company presentation, fully aligned with the new brand identity.
