Challenge
The main challenge was to completely rethink the Foundation’s digital experience, working on structure, content, and language to make the website clearer, more accessible, and more consistent with the organization’s values and role. The goal was to improve online perception and respond more effectively to the needs of diverse audiences, from patients to industry professionals.
Solution
The website was redesigned to become the Foundation’s main digital reference point, capable of integrating institutional information, educational content, and specialist materials. Particular attention was given to usability, content organization, and communication consistency, in order to guide users in a clear and intuitive way. Within this context, the donation call to action, crucial for supporting the Foundation’s activities, was enhanced, making it more visible and better integrated into the navigation journey.
At the same time, LinkedIn was introduced as a channel dedicated to professional communication, designed to strengthen dialogue with doctors, collaborators, and stakeholders, extending the Foundation’s presence and authority beyond the institutional website.
At the same time, LinkedIn was introduced as a channel dedicated to professional communication, designed to strengthen dialogue with doctors, collaborators, and stakeholders, extending the Foundation’s presence and authority beyond the institutional website.
