Challenge
The client’s brief was to develop a web app for BMW area managers, designed to replace the traditional processes used by dealers to complete assessment questionnaires.
The application needed to deliver a smooth, guided user experience, allow users to consult the history of past assessments and make it easy to compare managers within the same geographical area — all while adhering to the brand’s strict visual identity standards. It was also essential to let users review the history of assessments carried out on dealers, save drafts in progress and compare the results of different audits over time, supporting a more centralised and traceable approach to managing activities across the network.
Solution
TIG Factory designed and developed a tailor-made web app for BMW Group Italy, with a user interface created in full coherence with the brand’s values and visual identity. The platform allows authorized users to log in via profiled authentication, fill out multi-step questionnaires in a guided manner, and select only those dealers associated with their area of expertise. The application also allows users to save and edit compilations before final submission, view the complete list of audits performed, and monitor the progress of evaluations over time through comparative reports dedicated to dealers.
Thanks to this project, BMW Group Italy now has a centralized digital tool capable of simplifying the work of area managers, improving the traceability of dealer audits and making the evaluation process shared and structured.
Thanks to this project, BMW Group Italy now has a centralized digital tool capable of simplifying the work of area managers, improving the traceability of dealer audits and making the evaluation process shared and structured.
