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BMW Group Italia.

[:en]The BMW Group includes the BMW, MINI, Rolls-Royce and BMW Motorrad brands, and is recognized as one of the world’s leading manufacturers in the premium sector.[:]

Servizi:

Challenge

In the automotive world, every press conference, dealer convention or product launch is not just an opportunity to share knowledge but a chance to captivate.
For the BMW Group, data—despite its complexity and volume—needed to be seamlessly woven into a compelling story that could engage the audience, spark inspiration, and reinforce the core values of the brand.

Solution

In over 15 years of collaboration with BMW Group, we developed a working method that blends creativity with strategy.
In recent years, national and international press conferences, dealer conventions, speech support, and product launches have been organized with the skillful use of technology, which helped emphasize the mood of the events and the product launches.