Challenge
Mticket needed to build a coherent, distinctive digital ecosystem, one that could clearly convey the company’s identity and the breadth of its offering. The starting point was a brand refresh, tasked with giving voice to the reliability of a certified, fully cloud-based platform and bringing the company’s two technological souls together under a single vision: myticket, the white-label ticketing system that can be customised for each client, and ticket.it, the portal aimed at the end user. The latter, acquired by Mticket and already active on the market, needed to be brought into the new brand, aligned with the group’s identity and completely rethought in terms of user experience. The challenge, then, was to shape a unified system capable of conveying professionalism, solidity and vision, and of establishing Mticket as a benchmark in the ticketing sector.
Solution
TIG Factory built Mticket’s entire digital ecosystem, starting with the definition of a new brand identity that could coherently represent the company’s dual nature and act as an umbrella for the whole offering. Completing the ecosystem was the relaunch of ticket.it: a brand aligned with the group, a redesigned purchasing experience and a new personal account area for managing tickets and orders in just a few steps. The result is an integrated, coherent ecosystem in which the brand, the website and the portal work together to consolidate Mticket’s position in the ticketing sector.
ticket.it
TIG Factory supported Mticket in the relaunch of ticket.it, working on both the brand identity and the platform’s digital experience. The agency created a fresh, distinctive new visual image, consistent with the Mticket ecosystem but with a personality of its own, and rethought the entire user journey: from searching for events by category, date or location, through to a quick checkout with no mandatory registration and the delivery of the digital ticket by email. The result is a renewed ticket.it that is simpler, faster and more secure, one that extends Mticket’s offering to the end user and guides each person from discovering an event to having the ticket in hand, in just a few steps.
