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Ticket.it.

Ticket.it is an Italian online ticketing platform that offers the purchase of tickets for a wide range of cultural events, including exhibitions, museums, concerts, theater performances, festivals, and guided tours. It is one of the first ticketing services to integrate an AI assistant into both the sales and post-sales processes.

Services:

It is the first online platform in Italy for the presale of tickets for all entertainment, sports, and cultural events. The idea was born from the need to create a virtual space where “many small players” could contribute their own content to a shared catalogue while maintaining their independence and identity.

It is the first online platform in Italy for the presale of tickets for all entertainment, sports, and cultural events. The idea was born from the need to create a virtual space where “many small players” could contribute their own content to a shared catalogue while maintaining their independence and identity.

Challenge

Since the customer support service experienced peaks in requests during weekends and outside of business hours causing slowdowns and an increase in operational costs it became necessary to improve service efficiency by automating the process, reducing response times, and lowering the workload for support staff.

Solution

Tig Factory developed a Help Desk system with ChatGPT, integrating an AI Assistant into the customer support workflow. The system is able to decode the buyer’s message, retrieve information related to the completed transaction, access details about the requested events, and generate natural-language responses. The results were remarkable, with an average response processing time reduced to 50 seconds and 82% of requests successfully resolved.