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BMW Group Italia.

The BMW Group comprises the BMW, MINI, Rolls-Royce, and BMW Motorrad brands and is recognized as one of the world’s leading manufacturers in the premium sector.

Services:

Art Direction Communication Graphic Design

Challenge

In the automotive world, every press conference, dealer convention, or product launch is not only an opportunity to inform, but also to captivate. For the BMW Group, data, often complex, technical, and numerous, had to become an integral part of a narrative capable of inspiring the audience, engaging them, and enhancing the brand’s values.

Solution

For over 15 years, TIG has been supporting the BMW Group in the management of numerous communication activities and events. National and international press conferences, dealer conventions, speech support, and product launches have been organized with a direction capable of enhancing every moment through the skillful use of technology, emphasizing the mood of the events and the impact of new products.

Thanks to its consolidated experience, the creative team at TIG Factory develops dynamic presentations that integrate images, videos, and computer graphics animations, offering effective and engaging support. At the same time, TIG Factory also handles the design and production of video content, from “HOW TO” demos to commercial materials, in support of Digital Design tools and apps.

Thanks to its consolidated experience, the creative team at TIG Factory develops dynamic presentations that integrate images, videos, and computer graphics animations, offering effective and engaging support. At the same time, TIG Factory also handles the design and production of video content, from “HOW TO” demos to commercial materials, in support of Digital Design tools and apps.