Challenge
For over 10 years, Chantecler has chosen our CMS for website development and content management, with the goal of conveying the charm and elegance of the brand while enhancing the quality and visionary nature of its products.
Solution
TIG Factory, Chantecler’s trusted partner for over 10 years, carried out a major website redesign in 2021, working on multiple levels:
• Emotional and immersive design: capable of conveying the magic of Capri from the very first homepage impression through evocative images and emotional videos.
• E-commerce integration: to guide users from inspiration to purchase in a simple and natural journey, while maintaining aesthetic consistency with the brand’s luxury positioning.
* Optimization of the navigation structure: with a clear and intuitive logic that highlights the Collections and allows each creation to take center stage.
* Responsive design: a layout designed to ensure a flawless experience on any device, turning the discovery of the jewelry into an immediate and satisfying experience.
* Optimization of the navigation structure: with a clear and intuitive logic that highlights the Collections and allows each creation to take center stage.
* Responsive design: a layout designed to ensure a flawless experience on any device, turning the discovery of the jewelry into an immediate and satisfying experience.
