Challenge
For over ten years, Chantecler has chosen TIG Factory’s CMS to build its website and manage its content, with the aim of conveying the brand’s charm and elegance while showcasing the quality and visionary spirit of its products.
Solution
TIG Factory, Chantecler’s trusted partner for over ten years, carried out a major restyling of the website in 2021, working on several levels:
• Emotional, immersive design: conveying the magic of Capri from the very first moment on the home page, through evocative imagery and atmospheric video.
• E-commerce integration: guiding the user from inspiration to purchase along a simple, natural path, while maintaining aesthetic consistency with the brand’s luxury positioning.
* Optimised navigation structure: following a clear, intuitive logic that highlights the Collections and puts each creation centre stage.
* Responsive design: a layout crafted to ensure a flawless experience on any device, turning the discovery of the jewellery into an immediate, rewarding gesture.
* Optimised navigation structure: following a clear, intuitive logic that highlights the Collections and puts each creation centre stage.
* Responsive design: a layout crafted to ensure a flawless experience on any device, turning the discovery of the jewellery into an immediate, rewarding gesture.
