16:40-17:00                                        
                                        
                                            DBTsurvey 2019, I percorsi di innovazione digitale intrapresi dalle aziende italiane                                        
                                        
                                            Elena Vaciago, Associate Research Manager, The Innovation Group
                                         
                                     
                                                                        
                                        
                                        
                                        
                                             17:00-17:30                                        
                                        
                                            Every business is a software business: gli impatti della trasformazione e i nuovi business model                                        
                                        
                                            Carlo Alberto Carnevale Maffè, Professor of Strategy and Economy, SDA Bocconi
                                         
                                     
                                                                        
                                        
                                        
                                        
                                             17:30-17:50                                        
                                        
                                            How software licensing can provide the business agility needed for the digital transformation                                        
                                        
                                            Marco Costa,  Country Manager Software Monetization Italy, Thales
                                         
                                     
                                                                        
                                        
                                        
                                        
                                             17:50-18:10                                        
                                        
                                            SCM Group Case Study. From selling products to selling services                                        
                                        
                                            Dario Bellatreccia, Digital Services Group Director, SCM
                                         
                                     
                                                                        
                                        
                                        
                                        
                                             18:10-18:30                                        
                                        
                                            Open Discussion                                        
                                        
                                            modera Emilio Mango, Direttore di Technopolis, Indigo Communication