The spread of mobile technology within companies has opened up considerable opportunities for developing new ways of interacting with consumers and customers, and a different way of doing business.
Being mobile does not only mean using apps on a smartphone or tablet, but also means making use of company applications and services aimed at internal users and customers/consumers.
The Web and company services will be increasingly “visited” and “used” by means of technologies, and cloud computing is the platform that makes it all much simpler.
Furthermore, in addition to no longer being a synonym of smartphone and tablet apps, mobile is becoming wearable technologies, IoT and drones, all of which will further extend its use and spread new services to many industries: it is enough to think of the revolution represented by mobile payments, mobile retail e-commerce and the distribution networks of consumer goods, healthcare and customer services.
Mobile applications are changing the ways in which organisations offer their services, communicate with their customers and transform their office space and working processes by developing more collaborative models that significantly increase productivity
In order to be able to leverage on mobile technologies, innovative companies need to develop a mobile strategy in which they are not simply seen as providing a new means of access but as an integrated evolution of their businesses that not only offers a new customer and consumer experience, but also involves a digital transformation of company processes.
A strategy of evolving towards a “mobile first” model also means:
- exploiting the advantages offered by mobile devices by establishing technological infrastructures that enable new services and applications that facilitate the development, management and integration of apps with other innovations such as cloud technology, data analytics and social networks;
- constructing applications that provide an increasingly context-aware and personalised customer/consumer experience by integrating the internal and external data made available by the various touch points and techniques of digital gamification;
- planning a new strategy of mobile business and BYOD management in order to access company data and applications remotely or at work;
- managing the questions of security raised by the spread of mobile devices and applications in company environments (BYOD, mobile Identity, privacy, etc.).
Mobile Summit 2015, which is now in its fourth year, provides an opportunity to respond to company needs by illustrating how they can implement successful mobile strategies for innovating their processes and their services, investing in appropriate technological platforms, limiting security risks, and identifying the new opportunities associated with the development of innovative apps to support company activities ranging from marketing and sales to operations and staff functions.
• Banks, Credit Institutions, Insurance and Financial Institutions
• Health and Local and Central Government
• Retail e Commerce
• Energy & Utilities e TLC
• Services and Transportation
• ICT Manager
• Marketing & Sales Manager
• Business Manager (LOB)
• Organization Dept
• Sales Dept