Milan, 20th of September 2012
The banking industry in Italy resisted the tough challenge brought by economic downturn. Many banks “cleaned” their balance sheets and must now rebuild a competitive strategy to grow, increase profitability, and face traditional and emergent competitors.
The use of digital technologies is fundamental to simplify banking processes and radically change relationship with customers.
It’s necessary to review the way in which banking activities are carried out and banking models in general: bank and banking are not synonymous anymore.
Banks will face important choices to remodel their cost structure, enhancing front-end and back-end processes.
It’s necessary to implement important simplification, a stable and continuative “conversation” with clients, through the use of digital technologies.
These are some of the innovative issues that will be discussed during the summit:
The Banking Summit 2012 will tackle these key-themes, not only from the digital technologies and ICT perspectives, but especially starting from actual experiences, tales and “success stories” of the Italian and international banking business community.